Privacy Policy
Privacy Policy
Last Updated: May 2026
At Mirthpure™, protecting your privacy and personal information is important to us. We value the trust customers place in our brand and are committed to maintaining a secure and transparent shopping experience.
This Privacy Policy explains how information is collected, used, stored, and protected when you visit our website or make a purchase through our online store.
By accessing or using our Services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
To provide a smooth and reliable shopping experience, we may collect certain information when you interact with our website.
Information You Voluntarily Provide
When you:
-
Place an order
-
Subscribe to emails
-
Contact customer support
-
Create an account
-
Participate in promotions or surveys
we may collect:
-
Full name
-
Email address
-
Shipping address
-
Billing address
-
Phone number
-
Order details
-
Payment-related information
Automatically Collected Information
When browsing our website, certain technical information may be collected automatically, including:
-
IP address
-
Device type
-
Browser information
-
Website interaction behavior
-
Referral pages
-
Cookie and analytics data
This information helps us improve website performance and user experience.
2. How We Use Your Information
Mirthpure™ uses collected information for operational and customer service purposes, including:
📦 Order Processing
-
Confirming purchases
-
Processing payments
-
Shipping products
-
Providing tracking updates
💛 Customer Support
-
Responding to inquiries
-
Resolving order issues
-
Providing account assistance
🌿 Website Improvements
-
Understanding website traffic and usage trends
-
Improving store functionality and shopping experience
-
Optimizing product offerings
📧 Marketing Communications
If you choose to subscribe, we may send:
-
Product updates
-
Promotional offers
-
Seasonal announcements
-
Brand-related news
You may unsubscribe from marketing emails at any time.
🔒 Fraud Prevention & Security
We may use collected information to:
-
Detect unauthorized transactions
-
Prevent fraud
-
Maintain website security
-
Protect customer accounts
3. Payment Security & Data Protection
We take reasonable precautions to help protect customer information.
🔐 Secure Transactions
Sensitive payment information is processed using encrypted secure payment technologies through trusted third-party payment providers.
💳 Card Information
Mirthpure™ does not directly store full credit or debit card details on our servers after payment completion.
🛡️ Restricted Access
Personal information is stored on secure systems and accessible only to authorized personnel who require access for operational purposes.
4. Sharing of Information
Mirthpure™ does not sell personal information to unrelated third parties.
However, certain information may be shared with trusted service providers that help operate our business, including:
-
Payment processors
-
Shipping carriers
-
Ecommerce infrastructure providers
-
Analytics providers
-
Customer support platforms
These providers only receive information necessary to perform their services.
5. Advertising & Analytics Technologies
Our website may use advertising technologies such as:
-
Cookies
-
Pixels
-
Analytics scripts
-
Similar tracking technologies
These tools help:
-
Improve website performance
-
Understand customer interests
-
Deliver more relevant advertising content
Third-party advertising and analytics partners may include companies such as:
-
Google
-
Meta (Facebook / Instagram)
-
Shopify-related marketing tools
These services operate according to their own privacy policies.
Customers may manage advertising preferences through browser settings or external opt-out tools where available.
6. Cookies Policy
Cookies are small data files stored on your device when visiting websites.
Mirthpure™ uses cookies to:
-
Keep shopping cart functionality active
-
Improve website usability
-
Remember user preferences
-
Analyze traffic and performance
-
Support marketing and advertising features
Disabling cookies may affect certain website functionality.
For additional information regarding Shopify cookies, visitors may review Shopify’s official cookie documentation.
7. Third-Party Websites
Our website may occasionally contain links to external websites or third-party services.
Mirthpure™ is not responsible for:
-
Third-party privacy practices
-
External website content
-
Independent policies or data handling practices
Users should review third-party privacy policies separately.
8. California Privacy Rights (CalOPPA)
In accordance with applicable privacy regulations:
-
Users may browse the website anonymously
-
This Privacy Policy is accessible from our website
-
Policy updates will be posted on this page
-
Customers may request account information updates by contacting support
Do Not Track Signals
Some browsers offer “Do Not Track” settings. Website behavior regarding DNT signals may vary depending on browser and technology limitations.
9. Children’s Privacy
Mirthpure™ does not knowingly collect personal information from children under the age of 13.
If we become aware that information from a child has been submitted without parental consent, appropriate steps will be taken to remove such information.
10. Email Communications & Marketing
Customers may receive transactional emails related to:
-
Orders
-
Shipping updates
-
Customer service requests
If customers subscribe to promotional communications, they may also receive marketing emails.
In accordance with applicable email marketing regulations:
-
Marketing emails clearly identify the sender
-
Customers may unsubscribe at any time
-
Opt-out requests are processed promptly
11. Data Breach Procedures
While we work hard to protect customer information, no online transmission system can guarantee complete security.
In the event of a data security incident affecting customer information, we may:
-
Investigate the issue promptly
-
Notify affected users when legally required
-
Take appropriate corrective measures
12. Changes to This Privacy Policy
Mirthpure™ reserves the right to update or revise this Privacy Policy at any time.
Any changes become effective once posted on this page.
Continued use of the Services after updates constitutes acceptance of the revised policy.
13. Contact Information
If you have questions regarding this Privacy Policy or how your information is handled, please contact us.
📧 Customer Support
📞 Phone Support
(626) 623-8766
📍 Business Address
D&S Furniture
1931 Tyler Ave
South El Monte, CA 91733
United States
Thank You for Trusting Mirthpure™
We appreciate the opportunity to be part of your everyday home life and remain committed to providing a safe, reliable, and comfortable shopping experience.